Clown face blinking every few seconds

The Circus is coming to town

The Circus Is Coming To Town - Crazy CircusThe Circus Is Coming To Town - Crazy Circus

Life is content. Content is life. Crazy Circus searches out ideas disruptive & revolutionary. We are content producers who use interconnected social strategies & big ideas to reach selected audiences in rich, immersive, memorable, & engaging ways. As Cirque du Soleil is to the traditional circus, we are to the traditional marketing organization. We embrace technology. We ignite passion. We delight in blowing things up. We find the underlying marketing idea that changes everything, rearranges the conventional & identifies new opportunities.

Step right up!

We come up with it. Make it. Sell it. Connect all the dots. Across all platforms. We are collaborators. We invite talented people with big energy & big ideas to run away & join our circus. Come in under our big top. We take brilliance to market, from conception to launch. Enlightened concepts that make things possible for people & brands. The wisdom comes from years of extraordinary experience & credentials, supported by global resources, unrestrained youthfulness, vision & creativity & while we’re at it, we just love to have fun.

We aren’t trying to kill our enemies. Instead of a waging a “Campaign”, we prefer to call what we do “Putting on a “Show”, in the same way that a Circus might put on a show. We seek to entertain, enthrall, inspire & engage (as well as sell tickets, candy floss, hot dogs, beverages, novelties, souvenirs, & games of chance). In the old model people asked, “Where’s the brief?”. Instead of writing a rigid document, we challenge ourselves to ask, “What if?”. Instead of obtaining an “objective”, we create “possibilities”.

Campaigns?

“Consumers”, “Cohorts”, “Segments”, “Demographics”, “Targets” more rightly become “the Audience”. Audiences have power over what we do. They can make or break us just by “showing up” (or not). Isn’t this what the Internet is all about? Instead of “outcomes”, what if we were interested in creating “lasting impressions”? Instead of “Clients”, what if we meant “Backers”, “Sponsors”, “Angels”, or “Partners”? What Brand wouldn’t want to entertain, enthrall, engage, & inspire their Audience? Yours, perhaps?

The New Deliverables

  • MAKING AN EXHIBIT
    PROVING SOMETHING
    MAKING AN APPEARANCE
    MAKING A DISPLAY
    DEMONSTRATING
    GAINING ATTENTION
    CAUSING TO BE SEEN
    BEING ENTERTAINING
    MAKING AN OFFER
  • OUTDOING EVERYONE ELSE
    MAKING A SPECTACLE
    INDICATING SOMETHING
    POINTING OUT
    BECOMING VISIBLE
    SHOWING THE WAY
    STAGING A PERFORMANCE
    GUIDING
    ESCORTING
  • MAKING A PROGRAM
    USHERING
    EXPLAINING
    MAKING CLEAR
    PUTTING ON AN EXHIBITION
    INFORMING
    MAKING AN IMPRESSION
    INSTRUCTING
    BEING A SIGHT

The Show
Must go on.

Getting to “The Big Show” is the ultimate goal. In Hockey & Baseball that’s how players talk about making it. In the Performing Arts “The Show” means Broadway, Television, or the Concert Stage. In Broadcast or Film production “Doing a ‘Show” is an exciting, engaging, creative undertaking. A “Show” is an opportunity to reach an audience with power beyond the conventional deliverables.

The New Deliverables

  • MAKING AN EXHIBIT
    PROVING SOMETHING
    MAKING AN APPEARANCE
    MAKING A DISPLAY
    DEMONSTRATING
    GAINING ATTENTION
    CAUSING TO BE SEEN
    BEING ENTERTAINING
    MAKING AN OFFER
    OUTDOING EVERYONE ELSE
    MAKING A SPECTACLE
    INDICATING SOMETHING
    POINTING OUT
    BECOMING VISIBLE
  • SHOWING THE WAY
    STAGING A PERFORMANCE
    GUIDING
    ESCORTING
    MAKING A PROGRAM
    USHERING
    EXPLAINING
    MAKING CLEAR
    PUTTING ON AN EXHIBITION
    INFORMING
    MAKING AN IMPRESSION
    INSTRUCTING
    BEING A SIGHT

The Show
Must go on.

Getting to “The Big Show” is the ultimate goal. In Hockey & Baseball that’s how players talk about making it. In the Performing Arts “The Show” means Broadway, Television, or the Concert Stage. In Broadcast or Film production “Doing a ‘Show” is an exciting, engaging, creative undertaking. A “Show” is an opportunity to reach an audience with power beyond the conventional deliverables.

CONTENT CREATION
EVENT MANAGEMENT
UNSCRIPTED REALITY TV DEVELOPMENT
SCRIPTED TV DEVELOPMENT
WEB SERIES DEVELOPMENT
SOCIAL MEDIA MARKETING
PERFORMANCE/INSTALLATIONS/EXPERIENTIAL MARKETING

Coming Attractions.

BRAND/PRODUCT/SERVICE CREATION & DEVELOPMENT
RETAIL/ONLINE STORE DEVELOPMENT
FILM/VIDEO PROJECTS
DOCUMENTARY PRODUCTION
IP/APP DEVELOPMENT
CHANNEL CREATION
FRANCHISE DEVELOPMENT
STRATEGIC BRAND ANALYSIS

Who’s Running
The Show?

MICHAEL CLANCY

Ringmaster, Founder,
Executive Creative Director

40 years advertising & marketing experience at the highest corporate levels, nationally & internationally

V.P., Creative Director, International Team, McCann- Erickson, New York, USA V.P. European Creative Director, McCann-Erickson International, Frankfurt, Germany Commercials Director, James Garrett & Partners, London, U.K. Founding Partner, Executive Creative Director, Brandworks International Inc., Toronto, Canada

michael.clancy@thecrazycircus.com

JAMES ESTRIN

Lion Tamer, Founder,
Director Business Development

Entrepreneur Founder, Burham House Media, Inc. Broker, Royal LePage Real Estate Services, Heaps Estrin Team Co-founder, Tutti Matti Montalcino Inc. a privately owned hotel/restaurant/microbrewery venture in Italy North American Sales Representative, The Landings, St. Lucia Luxury Real Estate Specialist Former Police Constable.

james.estrin@thecrazycircus.com

MICHAEL CLANCY

Ringmaster, Founder,
Executive Creative Director

40 years advertising & marketing experience at the highest corporate levels, nationally & internationally

V.P., Creative Director, International Team, McCann- Erickson, New York, USA V.P. European Creative Director, McCann-Erickson International, Frankfurt, Germany Commercials Director, James Garrett & Partners, London, U.K. Founding Partner, Executive Creative Director, Brandworks International Inc., Toronto, Canada

michael.clancy@thecrazycircus.com


JAMES ESTRIN

Lion Tamer, Founder,
Director Business Development

Entrepreneur Founder, Burham House Media, Inc. Broker, Royal LePage Real Estate Services, Heaps Estrin Team Co-founder, Tutti Matti Montalcino Inc. a privately owned hotel/restaurant/microbrewery venture in Italy North American Sales Representative, The Landings, St. Lucia Luxury Real Estate Specialist Former Police Constable.

james.estrin@thecrazycircus.com

Crazy Circus is looking for people with big energy & big ideas. Worked in an agency? We won’t hold that against you. Contact runaway@thecrazycircus.com to set up an appointment to show us what you’ve got.

Run Away & Join The Circus.

Crazy Circus is looking to work with exceptional companies & brands who are willing to behave exceptionally. Interested? Contact exceptional@thecrazycircus.com & we’ll come show you what we’ve got.

CHAINSAW JUGGLERS WANTED.

Crazy Circus - The Greatest Show On Earth